
MANAGEMENT
Brian Peters
Senior Vice President,
ai² Division

Brian Peters is a senior commercial executive with over 30 years of experience in global branding, business development, and product launches across neurology, rheumatology, hematology, cardiology and rare diseases.
Most recently, he served as Chief Strategy & Insights Officer at Heller Agency, leading strategic planning, business development, and market positioning. Prior to that, he spent over a decade at Medexus Pharma, where he oversaw U.S. marketing and sales efforts, launched multiple products, and led a high-performing sales and marketing team that drove significant market share growth. He played an instrumental role in the acquisitions of IXINITY, Grafapex, and Gleolan, expanding Medexus’ U.S. portfolio.
Mr. Peters has held senior marketing and commercial leadership roles at Chiesi USA, Accera, Gilead Sciences, Biovail Pharmaceuticals, and G.D. Searle, playing a pivotal role in product commercialization, marketing strategy, and sales leadership.
He serves on the Future Pharma and PM360 Editorial Advisory Boards and is a frequent speaker at pharmaceutical conferences. Mr. Peters holds a B.A. in Communications from Indiana University Bloomington and is currently a board member of the non-profit organization Cardz for Kidz.